This policy governs the publication of and commentary on social media by employees of Brandon Career Symposium and its related companies ("Brandon Career Symposium"). For the purposes of this policy, social media means any facility for online publication and commentary, including without limitation blogs, wiki's, social networking sites such as Facebook, LinkedIn, Twitter, Flickr, and YouTube. This policy is in addition to and complements any existing or future policies regarding the use of technology, computers, e-mail and the internet.
Brandon Career Symposium employees who are unauthorized by the Board of Directors are not allowed to publish or comment via social media in any way during work hours or using work facilities, or in any way that suggests they are doing so in connection with Brandon Career Symposium. Brandon Career Symposium employees who are authorized by the Board of Directors are free to publish or comment via social media in accordance with this policy. Such employees are subject to this policy to the extent they identify themselves as a Brandon Career Symposium employee (other than as an incidental mention of place of employment in a personal social media on topics unrelated to Brandon Career Symposium).
Before engaging in work related social media, employees must obtain the permission of the Board of Directors.
Publication and commentary on social media carries similar obligations to any other kind of publication or commentary.
All uses of social media must follow the same ethical standards that Brandon Career Symposium employees must otherwise follow.
Don't Tell Secrets
It's perfectly acceptable to talk about your work and have a dialog with the community, but it's not okay to publish confidential information. Confidential information includes things such as unpublished details about our software, details of current projects, future product ship dates, financial information, research, and trade secrets. We must respect the wishes of our corporate customers regarding the confidentiality of current projects. We must also be mindful of the competitiveness of our industry.
Protect your own privacy
Privacy settings on social media platforms should be set to allow anyone to see profile information similar to what would be on the Brandon Career Symposium website. Other privacy settings that might allow others to post information or see information that is personal should be set to limit access. Be mindful of posting information that you would not want the public to see.
Do not blog anonymously, using pseudonyms or false screen names. We believe in transparency and honesty. Use your real name, be clear who you are, and identify that you work for Brandon Career Symposium. Nothing gains you notice in social media more than honesty - or dishonesty. Do not say anything that is dishonest, untrue, or misleading. If you have a vested interest in something you are discussing, point it out. But also be smart about protecting yourself and your privacy. What you publish will be around for a long time, so consider the content carefully and also be cautious about disclosing personal details.
Respect copyright laws
It is critical that you show proper respect for the laws governing copyright and fair use or fair dealing of copyrighted material owned by others, including Brandon Career Symposium own copyrights and brands. You should never quote more than short excerpts of someone else's work, and always attribute such work to the original author/source. It is good general practice to link to others' work rather than reproduce it.
Respect your audience, Brandon Career Symposium, and your coworkers
The public in general, and Brandon Career Symposium's employees and customers, reflect a diverse set of customs, values and points of view. Don't say anything contradictory or in conflict with the Brandon Career Symposium website. Don't be afraid to be yourself, but do so respectfully. This includes not only the obvious (no ethnic slurs, offensive comments, defamatory comments, personal insults, obscenity, etc.) but also proper consideration of privacy and of topics that may be considered objectionable or inflammatory - such as politics and religion. Use your best judgment and be sure to make it clear that the views and opinions expressed are yours alone and do not represent the official views of Brandon Career Symposium.
Protect Brandon Career Symposium customers, business partners and suppliers
Customers, partners or suppliers should not be cited or obviously referenced without their approval. Never identify a customer, partner or supplier by name without permission and never discuss confidential details of a customer engagement. It is acceptable to discuss general details about kinds of projects and to use non-identifying pseudonyms for a customer (e.g., Customer 123) so long as the information provided does not violate any non-disclosure agreements that may be in place with the customer or make it easy for someone to identify the customer. Your blog is not the place to "conduct business" with a customer.
If you see misrepresentations made about Brandon Career Symposium in the media, you may point that out. Always do so with respect and with the facts. If you speak about others, make sure what you say is factual and that it does not disparage that party. Avoid arguments. Brawls may earn traffic, but nobody wins in the end. Don't try to settle scores or goad competitors or others into inflammatory debates. Make sure what you are saying is factually correct.
Be the first to respond to your own mistakes
If you make an error, be up front about your mistake and correct it quickly. If you choose to modify an earlier post, make it clear that you have done so. If someone accuses you of posting something improper (such as their copyrighted material or a defamatory comment about them), deal with it quickly - better to remove it immediately to lessen the possibility of a legal action.
Think About Consequences
For example, consider what might happen if a Brandon Career Symposium employee is in a meeting with a customer or prospect, and someone on the customer's side pulls out a print-out of your blog and says "This person at Brandon Career Symposium says that product sucks."
Saying "Product X needs to have an easier learning curve for the first-time user" is fine; saying "Product X sucks" is risky, unsubtle and amateurish.
Once again, it's all about judgment: using your blog to trash or embarrass Brandon Career Symposium, our customers, or your co-workers, is dangerous and ill-advised.
Wherever practical, you must use a disclaimer saying that while you work for Brandon Career Symposium, anything you publish is your personal opinion, and not necessarily the opinions of Brandon Career Symposium.
The can provide you with applicable disclaimer language and assist with determining where and how to use that.
Don't forget your day job.
Make sure that blogging does not interfere with your job or commitments to customers.
Social Media Tips
The following tips are not mandatory, but will contribute to successful use of social media.
The best way to be interesting, stay out of trouble, and have fun is to write about what you know. There is a good chance of being embarrassed by a real expert, or of being boring if you write about topics you are not knowledgeable about.
Quality matters. Use a spell-checker. If you're not design-oriented, ask someone who is whether your blog looks decent, and take their advice on how to improve it.
The speed of being able to publish your thoughts is both a great feature and a great downfall of social media. The time to edit or reflect must be self-imposed. If in doubt over a post, or if something does not feel right, either let it sit and look at it again before publishing it, or ask someone else to look at it first.
Policy violations will be subject to disciplinary action, up to and including termination for cause.
Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.
We will collect and use of personal information solely with the objective of fulfilling those purposes specified by us and for other compatible purposes, unless we obtain the consent of the individual concerned or as required by law.
We will only retain personal information as long as necessary for the fulfillment of those purposes.
We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.
Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.
We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.
We will make readily available to customers information about our policies and practices relating to the management of personal information.
We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.
Web Site Terms and Conditions of Use
By accessing this web site, you are agreeing to be bound by these
web site Terms and Conditions of Use, all applicable laws and regulations,
and agree that you are responsible for compliance with any applicable local
laws. If you do not agree with any of these terms, you are prohibited from
using or accessing this site. The materials contained in this web site are
protected by applicable copyright and trade mark law.
2. Use License
Permission is granted to temporarily download one copy of the materials
(information or software) on Brandon Career Symposium's web site for personal,
non-commercial transitory viewing only. This is the grant of a license,
not a transfer of title, and under this license you may not:
modify or copy the materials;
use the materials for any commercial purpose, or for any public display (commercial or non-commercial);
attempt to decompile or reverse engineer any software contained on Brandon Career Symposium's web site;
remove any copyright or other proprietary notations from the materials; or
transfer the materials to another person or "mirror" the materials on any other server.
This license shall automatically terminate if you violate any of these restrictions and may be terminated by Brandon Career Symposium at any time. Upon terminating your viewing of these materials or upon the termination of this license, you must destroy any downloaded materials in your possession whether in electronic or printed format.
The materials on Brandon Career Symposium's web site are provided "as is". Brandon Career Symposium makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties, including without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights. Further, Brandon Career Symposium does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its Internet web site or otherwise relating to such materials or on any sites linked to this site.
In no event shall Brandon Career Symposium or its suppliers be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption,) arising out of the use or inability to use the materials on Brandon Career Symposium's Internet site, even if Brandon Career Symposium or a Brandon Career Symposium authorized representative has been notified orally or in writing of the possibility of such damage. Because some jurisdictions do not allow limitations on implied warranties, or limitations of liability for consequential or incidental damages, these limitations may not apply to you.
5. Revisions and Errata
The materials appearing on Brandon Career Symposium's web site could include technical, typographical, or photographic errors. Brandon Career Symposium does not warrant that any of the materials on its web site are accurate, complete, or current. Brandon Career Symposium may make changes to the materials contained on its web site at any time without notice. Brandon Career Symposium does not, however, make any commitment to update the materials.
Brandon Career Symposium has not reviewed all of the sites linked to its Internet web site and is not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by Brandon Career Symposium of the site. Use of any such linked web site is at the user's own risk.
8. Governing Law
Any claim relating to Brandon Career Symposium's web site shall be governed by the laws of the State of Manitoba without regard to its conflict of law provisions.
General Terms and Conditions applicable to Use of a Web Site.